Apple Inc. will shut down the service Beats Music on November 30, 2015 after buying the company for US$3B in May 2014. This was an expected move since Apple has its own music service called Apple Music. Beats Music stopped accepting new signups since June 2015.
Beats music subscribers has an option to move into the Apple Music service with all their music preferences and playlists included. The official post on the Beats support page read:
“Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now.
All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more.”
The Beats purchase by Apple is one of the large tech purchases in recent years.
Beats also sell products like headphones and speakers and these will still continue to be available after the shutdown of Beats Music.
The Beats Studio headphones won the C|NET Best Bluetooth Headphone of 2015. Photo credits: Beats website at www.beatsbydre.com.