President Benigno S. Aquino Jr. expressed his dissatisfaction with the proposed tourism slogan Pilipinas kay Ganda saying the ”stakeholders themselves were not happy about it.”
In a press conference during the call on him by international boxing icon, Manny Pacquiao at the Premier Guest House, the President said “he met with the stakeholders recently and they showed their discontent over the new slogan.”
“Maybe we do not have to fine tune the slogan but look for something more appropriate. There was an old slogan, though still acceptable to many, but I tasked Tourism Secretary Bert Lim to fix it and find a new one based on the blue print of the tourism program and I will review all the details,” the President told reporters.
On Friday night, the President said he recently met with Secretary Lim to discuss the details of the master plan. “Some of it I can’t really reveal because we are still embarking on a non traditional approach in trying to really promote tourism in the country.”
Among them is the recognition of the assets that we have, such as the seafarers, who the
President said are the single biggest nationality flying the world’s oceans.
The President said the DoT submitted a master plan that contains a lot of changes. “I will first look at every detail that they placed in that master plan,” he added.
He said there should have been more research and focused group discussions in working out
the logo and the slogan before the launch. (PCOO)
