Vancouver Yoga Startup Believes in the George Clooney of Fabrics

by aimee | Feb 7, 2013 | Business, Features

Vancouver, Canada – February 7, 2013 – Inspired by a host of fellow Vancouver yoga and lifestyle brands such as Lululemon and Karma Wear, KOOSHOO Lifestyle Inc. has recently launched with a new take on the yoga and lifestyle accessories market: to make beautiful yoga clothing and accessories with sustainability and ethics as the company’s number one mandate.

Founded in late 2012 by yoga teachers Rachel Evans and Jesse Schiller, KOOSHOO gained immediate acclaim for the fun and playfulness of their organic yoga clothes and accessories. Originally designed for the yoga studio, their headbands, hair ties and shawls have been a hit both on and off the mat.

KOOSHOO is based in the yoga-hub of Vancouver, though all fabrics are woven in the USA and dyed, cut and sewn in Los Angeles. Every element of the products – from materials to packaging – is organic, natural, recycled or biodegradable. The company uses only materials and processes that will leave no lasting impact on the world. This is evidenced by their choice to create their yoga clothing and accessories exclusively from natural materials such as organic cotton and eucalyptus-derived Tencel.

“There is a grace and elegance in a fabric like organic cotton that grows with you. We like to think of organic cotton as the George Clooney of fabrics as it ages with style and a story” explains Jesse Schiller, co-founder of KOOSHOO. “This is as opposed to synthetics that will look the same in a thousand years,” Jesse continues, “and for us here at KOOSHOO, we’re about making the most beautiful organic yoga clothes with the smallest long term impact on our earth”.

High profile blogs and celebrities seem to agree with KOOSHOO’s responsible business plan. Most recently Gabrielle Bernstein, New York Times bestselling author of May Cause Miracles, remarked in an interview “I am so grateful to KOOSHOO for my beautiful turbans – I love you guys!”

All KOOSHOO yoga headbands, hairiest and shawls are one-size-fits-all, unisex and act as the perfect gift for the eco-fashion lover or yogi in your life. KOOSHOO is currently brightening moods and eliciting smiles online at www.kooshoo.com and through select retail locations in North America.

Press Contact: 
Jesse Schiller, Managing Director, KOOSHOO Lifestyle Inc. 

Tel 604.340.8246 |Email Jesse@kooshoo.com

High resolution photos available upon request

About KOOSHOO Lifestyle Inc.

KOOSHOO was founded by Rachel Evans and Jesse Schiller, Vancouver-based yoga teachers who believe they can make a positive difference in the world. To do so, they create products to accessorize their lifestyle, making them in the most conscious way they can. KOOSHOO products are fashionable, functional, made of organic and natural materials, packaged using recycled and biodegradable materials and for every product purchased, a yoga class is donated to someone in need. The name KOOSHOO means “feeling good” in Norfolk, a language indigenous to Norfolk Island in the South Pacific.